Editing lessons from tradies #1

(with apologies to all the excellent tradies out here)

What's wrong with the following?

'Hope and peace are crucial in these tiems of Covid lockdown.'

The message is a good one. It's short, to the point, easy to digest. Are you going to remember it - or will you remember the typo?

Just like these floor tiles - lovely sheen, nice colours. Sadly, all you will remember is the one that is out of place, that ruins the whole effect.

Don't let the odd typo or spelling error damn your message. Check it over by reading it aloud or reading it line by line backwards. It's amazing what you can clean up with a bit of attention.

(Or hire an editor to do it for you!) #editing #writing #writer #copywritingtips #copywritingservices

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